A whole new look and feel for the fintech company
Payment Approved Identity Style Guide
Revamping Payment Approved's brand identity was a challenge that required a keen understanding of the brand's vision and values, as well as an ability to think creatively and strategically. Through extensive research, design experimentation, and collaboration with the client, I was able to completely reimagine their brand identity to make it cleaner, more modern, and more professional. From selecting the right color palette to crafting a visually appealing logo and typography, every aspect of the redesign was carefully executed to create a cohesive and compelling visual identity that resonated with Payment Approved's target audience. The result was a complete transformation that breathed new life into the brand, giving it a fresh, contemporary look that conveyed confidence, trustworthiness, and professionalism. I also redesigned their logo and created working UI prototypes.
Client: Payment Approved